Mark Coker’s Publishing Predictions for 2015

Last week Mark Coker, of Smashwords, made a few predictions for the book publishing industry. It’s worth a read. You can check it out here. There are a few things I agree with and some that I don’t. Instead of going through his whole post, I wanted to give my thoughts on three key points.

#8. Many indies will quit. It’s true, writing is tough and it’s easy to get discouraged. There has been and always will be a high turnover rate. Some people who thought it would be easy to write and publish a book will learn that it’s a lot harder to succeed than they thought. That won’t change but I don’t see more indies quitting the business in 2015 than they did in 2014.

#10. Amazon will use Kindle Unlimited to Pay Authors Less. Every time Amazon introduces a tool or feature, someone always says they’re going to use it as a way to pay authors less. So far, that hasn’t happened. Most of those who keep saying this kind of thing are either traditional publishers, authors who don’t participate in or understand a program/feature, or anyone in competition with Amazon. One day, Amazon might pay authors less but it is not this day. I don’t see this happening in 2015 because Amazon still needs to win over a number of authors and organizations like Author’s Guild. Once that happens, all bets are off.

#12. Back to basics. Mark is right. The formula for possible success hasn’t changed and it probably won’t anytime soon. It’s all about best practices and implementing them. Write a great story. Get your book edited and proofed. Give it a great cover to attract readers. Price your book fairly. Where he says, avoid exclusivity and distribute your books widely, I would take that with a grain of salt. Go with what you think is best. Only you can say if exclusivity will help or hurt you.

As for what I think 2015 will bring to the publishing world, I think ebooks will continue to grow in popularity and those in the industry need to adapt to the changes coming.




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